PARCEL is the curated retail extension of In The Southern Sun. Created in collaboration with Hawai‘i streetwear brand Fitted, PARCEL offers exclusive merchandise from In The Southern Sun, limited edition Fitted releases, and capsule collections from featured artists.

More than just a shop, PARCEL invites guests to continue to engage with the experience — to support local creatives, celebrate identity, and contribute to the place they’re visiting. Being here isn’t just about taking something with you, it’s about giving something back.